Culturelle: Pro-Well Immune + Energy

Studio: Yeah Haus

Client: Culturelle
Role: Storyboard Artist, Co-Art Director, & Lead Animator
Animators: Jessica Rowden, Watty Watkins, Jose Moreno, Martina Sic, & Johanna Oswald

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I never hesitate to accept an invitation from Yeah Haus, so jumping onto the Culturelle Pro-Well video and social media campaigns was a no-brainer. Besides being the lead character animator, assuming the co-art director and storyboard artist role filled me with exhilaration. Michelle and Chad's trust in my ability to help lead this project validated and motivated me.

What made the experience genuinely fulfilling was involving some of my current/ former students, allowing them to contribute and glean valuable lessons. This endeavor marked a significant juncture for me, facilitating connections with talented animators I collaborated with and refining my problem-solving abilities even further.

Early Ideation

Research and sketch exploration of athlete poses performing their corresponding interest.

Visual Development

Using Michelle Oulette's drawing style, I helped develop the look of the characters, using poses from our ideas.

Storyboards

Animation

Though I led the team on their specific sequences, I was the most hands-on with the intro and “The Climber.” I knew both moments would be the toughest to tackle, but it was worth the effort. For The Climber’s bottle, I got to team up with the talented Steve Savalle, who assisted in animating a 3D reference for me to follow.

Intro Rough Animation

3D Bottle Reference

Climber Rough Animation

Intro & Climber Final Animation

Other Sequences